The Rolex GMT-Master II, affectionately known as the "Pepsi" for its iconic red and blue bezel, has a rich history steeped in aviation and luxury. While the steel versions have garnered the most attention, and perhaps the most hype, the white gold iterations represent a distinct and highly desirable chapter in the Pepsi's story. This article will delve into the world of the Rolex GMT White Gold Pepsi, exploring its history, comparing it to its steel predecessors, examining its current market value, and addressing some common questions surrounding this coveted timepiece.
The last widely available Pepsi GMT-Master II in stainless steel, featuring the much-loved anodized aluminum bezel, was the reference 16710. This model, discontinued years ago, now commands significant prices on the secondary market, reflecting its legendary status among collectors. The vibrant colours of the bezel, its robust build, and its association with exploration and adventure have cemented its place in horological history. However, in 2014, Rolex introduced a game-changer: the white gold Pepsi GMT-Master II. This marked a significant shift, offering a luxurious alternative to the steel model, and showcasing a different facet of the iconic design.
The 2014 White Gold Revolution:
The introduction of the white gold Pepsi (reference 116719BLRO) in 2014 wasn't just a simple material change. It represented a significant upgrade in terms of materials and craftsmanship. The 18k white gold case offered a more substantial feel and a different aesthetic, radiating elegance and sophistication compared to the sporty steel versions. This wasn't simply a case of swapping steel for gold; the entire watch felt more refined. The ceramic bezel insert, replacing the aluminum bezel of the 16710, was a key innovation. Ceramic offered superior scratch resistance and maintained the vibrant red and blue colours with exceptional longevity, unlike the aluminum bezels which were prone to fading over time. This marked a significant leap forward in terms of durability and aesthetic preservation.
Rolex GMT Pepsi Discontinued:
While the specific reference 116719BLRO is no longer in production, it's crucial to understand the distinction between "discontinued" and "unavailable." Rolex famously doesn't publicly announce discontinuations, and production often ceases gradually. The white gold Pepsi, like many other Rolex models, is officially discontinued, meaning it's no longer part of Rolex's current catalog. This, however, has only increased its desirability and value on the secondary market. Finding one for sale requires patience, diligence, and often a significant financial commitment.
Rolex GMT Pepsi 2020 and Beyond:
While the 2014 white gold Pepsi was discontinued, Rolex continued to evolve the GMT-Master II line. In 2020, Rolex unveiled updated models, but these were primarily in steel and featured variations on the bezel colours. The white gold Pepsi, however, remained absent from the updated lineup, solidifying its position as a highly sought-after collector's item. The absence of a direct replacement further contributed to its increased value.
Rolex GMT Pepsi for Sale:
Finding a Rolex GMT White Gold Pepsi for sale requires navigating the complexities of the pre-owned luxury watch market. Reputable dealers, both online and brick-and-mortar, are the safest options. Be wary of suspiciously low prices, as counterfeit watches are a significant concern. Thorough inspection, preferably by a qualified watchmaker, is essential before purchasing. Expect to pay a substantial premium over the original retail price, reflecting the watch's rarity and desirability.
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